Beazley is an insurance company with offices in Europe, Australia, Asia, and the US. When a team from Gensler took on the company’s NYC office in 2010, the designers turned to 3form for their C3 Pressed Glass to dab “clean lines and playful pops of color” throughout an otherwise wide-open space.
The solution was so effective that they’ve since implemented it in Beazley’s other offices across the US. Over the phone, Gensler’s Kathleen Friedle – a studio director and senior associate at Gensler’s NYC office, and the Beazley project manager – told us more about the project.
What led you to the hot pink panels?
For Beazley’s New York office, they wanted something unique that made a splash. At first we had a neutral palette, but then we brought in the 3form glass to integrate with Beazley’s brand color, hot pink. We were being budget-conscious, and we happened to luck out in that [3form’s] palette matched Beazley’s brand color. The office is 100 percent open plan [20,000 square feet; 250-some benching stations; no closed offices]. They had a tight budget and not a lot of hard construction, so we used the glass for quiet rooms, phone rooms, meeting rooms, and other selective spaces. In addition to the pink, we introduced blue and yellow into the palette. It made for an interesting space — an insurance company with a 100 percent open plan and hot pink details!
It works for them, though! In addition to color, the panels give the space a great graphic quality, and sort of punctuate things without closing them off…
We had to stop and think, can you use hot pink without it looking immature or too heavy? Glass as a design element grew on us. [Beazley’s logo] graphics use a single line — a continuous, unbroken line — and this was a whimsical type of approach to represent that. In the space you can see from one end to the other, and if you do a 360 turn and look around, the different color panels give off a collage-effect.