BoXer, Turkey’s cutting-edge design
company focusing on innovation and strategy joined its forces with PE International, the global
leader in product sustainability services and solutions.
The Eco Design Project for Ersa” is one
the first implementations of this fruitful collaboration. The project focuses
on green product design as well as green business model design. Taking into
consideration the fact that 80% of environmental impacts can be influenced
during the product design stage, the benefits of eco design are significant in
terms of environmental sustainability.
In addition to that, it provides
companies with measurable advantages compared to other actors in the same
sector; such as brand enhacement, product innovation, compliance, risk
management, product differention and cost reductions.
In compliance with the above cited
criteria and in full cooperation with Ersa’s design and production teams, BoXer
and PE International are currently working on the project.
The future outcome of the latter; “Ersa’s Green
Line” could consist of some the “greenest” furnitures ever produced and
marketed in Turkey.